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| New Book 'Me the Media' Traces Third Media Revolution,Including Impact on Businesses & Obama's Presidential Campaign |
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| Dayton, May 4th, 2009 - Proclaiming that the rise of Web 2.0 will have an impact as far-reaching as the invention of the printing press or the birth of mass media, a new book titled Me the Media - Rise of the Conversation Society - Past, Present and Future of the Third Media Revolution presents a wide-ranging discussion of how today's personal media tools are transforming communications as well as other aspects of society - including how companies market their products and services. |
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A special chapter called The Obama Moment, written by Peter Leyden - former managing editor at Wired magazine and currently CEO of NextAgenda, a think tank on the transformative use of new technologies, addresses the pivotal role of digital media in Barack Obama’s presidential campaign and its ushering in of a new conversational phase in the use of Web media. The 292-page book also covers topics such as: |
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How ’Me Media’ has displaced the voices of corporations, politicians and traditional journalists, creating the new ’Conversation Society’ in which individuals and ad-hoc communities hold the power. |
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The emergence of ’Hyperegos’ consisting of individuals, brands, companies, politicians individuals and organizations – well-known through outlets such as CNN’s iReport, iGoogle, iPhone, myBarackObama and YouTube, endlessly hyperlinked through social media, and what that means for businesses and society at large. |
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The importance of ’crowdsourcing’ as a key 21st century business strategy, presenting opportunities for businesses to make use of ideas flowing from existing and potential buyers through today’s open Web conversations while simultaneously establishing closer relationships with customers. |
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The way in which virtual worlds like Second Life, mirror worlds like Google Earth and other developments are converging to create a new ’Metaverse’ – a digital extension of the physical universe in which the lines between our online and offline identities will increasingly blur. |
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| The book is filled with examples and graphics that underscore its points, ranging from Dell's experience with customer forums to discussions of how disparate projects such as electronic design community Crowdspirit, the Obama Girl, LinkedIn, Digg, Twitter, Jaiku, OpenID, the film Waking Life and scores of others reflect and have contributed to altering the balance of power between brands, organizations, politics and the public. |
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| Me the Media was written by Jaap Bloem, Menno van Doorn and Sander Duivestein, all affiliated with new technology analyst VINT ). VINT is the new technology research arm of the Sogeti Group, a provider of professional technology services in 14 countries and a wholly owned subsidiary of Paris Stock Exchange-listed Cap Gemini S.A. VINT is available for speaking engagements on topics from Me the Media. Erik van Ommeren, Director of Innovation at VINT can be contacted at for more information around the same. |
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| Me the Media is available as a free download at PDF and printed versions are available at Sogeti or . |
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| Editors note: Photos of the authors are available at . An 11-minute Me the Media movie from 100% YouTube content is posted on . |
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| About Sogeti USA |
Sogeti USA is a premier provider of information technology services to businesses and public-sector organizations. Operating in 24 U.S. locations, Sogeti’s business model is built on providing customers with local accountability and vast delivery options. Sogeti is a leader in helping clients develop, implement and manage practical IT solutions to help run their business better. With over 40 years of experience, Sogeti offers a comprehensive portfolio of services including Applications Management, Business Consulting, Enterprise Technologies, IBM and Open Solutions, Managed Testing, Microsoft Solutions, High Tech Consulting and Project Consulting Services.
For more information: . |
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| About Sogeti Group |
| Sogeti is a leading provider of professional technology services, specializing in Application Management, Infrastructure Management, High Tech Engineering and Testing. Working closely with our clients we enable them to leverage technological innovation and achieve maximum results. Sogeti brings together more than 20,000 professionals in 14 countries and is present in over 200 locations in Europe, the US and India. Sogeti is a wholly owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange. For more information please visit . |
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Media Contact:
Kelly Maroney
Director, Marketing – Sogeti USA
Tel: (937) 291 8190
Email: |
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